Display Advertising Basics (DSPs, RTB, Ad Exchanges, DMPs) – Pete Kluge, Adobe



20 minute video covering the basics of display advertising and how display advertising is bought and sold, includes an overview of key vendors and concepts like Demand-side Platforms (DSPs), Real-time Bidding (RTB), Ad Exchanges, Data Management Platforms (DMPs), and Ad Servers. Pete Kluge, Group Manager Product Marketing, Adobe Advertising Solutions.

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