Guide to Digital Display Advertising



An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 4 minutes!

It is the updated version of our previous video: The Evolution of Online Display Advertising, which was created in 2012.

Website:
Twitter:
Facebook:
Instagram:
LinkedIn:
Flickr:
Snapchat: iabuksnaps

source