This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.
References to the statistics:
Dines & Mumez – Gender, Race and Class in Media: A Text Reader
Levin & Kilbourne – So Sexy So Soon