Retro Sexism and Uber Ironic Advertising



Please watch: “The Courageous Life of Ida B. Wells #OrdinaryWomen”

-~-~~-~~~-~~-~-

Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.

More info and links available at www.feministfrequency.com

Flattr This!

Created for Bitch Magazine’s Mad World Virtual Symposium:

source