Retro Sexism and Uber Ironic Advertising

Please watch: “The Courageous Life of Ida B. Wells #OrdinaryWomen”


Marketers are increasingly using Retro Sexism to sell products. This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate.

Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify sexist aspects of the past, often in an ironic way.

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Created for Bitch Magazine’s Mad World Virtual Symposium: