Unskippable Labs: The Mobile Recut | YouTube Advertisers

Welcome to the launch of Unskippable Labs — a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad — Mountain Dew Kickstart’s “Come Alive” — and recut it three ways to see what we could learn about how storytelling changes on mobile.

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The Mobile Recut explores storytelling by recutting a TV ad to see if we could make it more unskippable.

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